UM Lohia Two Wheelers, the Indian arm of the American motorcycle maker, UM International LLC, along with Lohia Auto recently concluded its Hi-Land Quest, it’s first ever tour of Ladakh with its motorcycle club ROAR – Rebels On A Renegade. The 15 day tour started in Delhi covering Manali, Sarchu, Leh, Hunder and finally concluded in Chandigarh covering a total distance of 2300 kms.
ROAR has been operational for the last 10 months with 18 chapters across the country. The club has been extremely active on-ground and on social media, conducting weekend rides. The ride initiatives are taken up by dealerships, wherein they organize breakfast and overnight rides for customers twice a month. ROAR has been building a lot of properties for its customers along with undertaking CSR activities involving members and communities around them.
Speaking on the occasion, Mr. Rajeev Mishra, CEO, UM Lohia Two-Wheelers Pvt. Ltd said, “We were quite excited to organize the ‘Hi-Land Quest’ as it was our first long distance expedition with ROAR. Not just the customers but we were also equally looking forward to test the durability of our motorcycles there along with the fact that it’s the most breath taking terrain on the planet, one that not only tests machines but also man! The ride was an absolute success, and we’re proud of our customers, motorcycles and our team that led this ride, ensuring everyone had a fabulous time. We’re looking forward to having more customers for next year’s Hi-Land Quest ”.
A SIAM Member